DIGITAL MARKETING Digital marketing is a broad field that encompasses all marketing efforts that use an electronic device or the internet. It involves various online channels and platforms to connect with customers where they spend much of their time. Here's an overview of digital marketing: Website: A business's website serves as the central hub of its digital marketing efforts. It should be well-designed, user-friendly, and mobile-responsive. Search Engine Optimization (SEO): SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs), making it more likely that people will find and click on your website when searching for relevant keywords. Content Marketing: Creating and sharing valuable content, such as blog posts, articles, videos, and infographics, is a key part of digital marketing. Content marketing helps establish authority, attract and retain an audience, and impr...
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